2021 Shanghai CBE Beauty Expo
The 28th Shanghai International Beauty & Cosmetics Expo is scheduled to take place from September 22 to 24, 2021, at the Shanghai New International Expo Centre. Tens of thousands of industry professionals will gather to witness the splendor of this Beauty Expo, where new ideas, products, technologies, and concepts will be exchanged and fused, charting a brilliant future for the beauty industry—not only in Shanghai but across the entire nation.
Having successfully held twenty-six editions to date, the Shanghai International Beauty & Cosmetics Expo has grown in tandem with China's cosmetics industry. The Expo now encompasses the entire value chain of the beauty sector, bringing together high-end exhibitors, buyers, and industry experts from around the globe. It serves to guide beauty entrepreneurs in collectively fostering an industry ecosystem characterized by healthy competition, mutual respect, and shared success. The exhibition attracts a diverse audience—including domestic and international wholesalers, distributors, retailers, beauty salon and hair studio owners, and manufacturers—who attend to engage in trade negotiations with exhibiting companies, gain firsthand insights into the latest domestic and global beauty industry developments, and identify future trends shaping the sector.
